Researchers use new eye-tracking technology to ask what drives human choice
New eye-tracking technology involves an infra-red beam positioned below a computer screen,
Colin Kerr
Published: Thursday, February 23, 2017
The research team is currently assessing which bits of information attract the most attention when people study energy labels designed to promote sustainable choicesThis new eye-tracking technology involves an infra-red beam positioned below a computer screen, which, along with special software, is used to record how much time is spent viewing certain information on a screen, and confirm in what order the information is viewed. This results in graphical representations in the form of ‘heat maps’ and ‘scan paths’ respectively. https://www.tcd.ie/news_events/articles/researchers-use-new-eye-tracking-technology-to-ask-what-drives-human-choice/7617
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