Fourth marketing contest launched

The ESCRS Practice Management and Development Committee has launched its fourth annual Marketing Competition. The winner will be announced during the Practice Management and Development Programme at the XXXV Congress of the ESCRS in Lisbon, Portugal on Monday, 9 October. “The competition is an opportunity for ESCRS members to make a contribution to the Practice Management and Development Programme,” said Dr Paul Rosen, chair of the Committee. “The competition enables them to demonstrate what they have achieved with their entrepreneurial skills and show colleagues what they may be able to do in their own businesses,” he added. The judges are looking for a marketing campaign which helps to create awareness about the practice/clinic, and results in an increase in enquiries and new patients that translates into additional revenue. Dr Rahil Chaudhary of Eye7 Hospitals in New Delhi, India won the 2016 competition with the marketing campaign ‘Big LASIK Day, in honour of the hospital’s 25th anniversary’. The deadline for submission is: Monday, 21 August. Full details can be found at: www.escrs.org