ESCRS Practice Management and Development Masterclass

Colin Kerr

Published: Friday, September 2, 2016

The secrets to growing your refractive practice using proven, affordable and measurable digital tactics will be revealed at the ESCRS Practice Management and Development Masterclass, to be held during the XXXIV Congress of the ESCRS on Sunday September 11. Three global refractive marketing experts will conduct the workshop, which includes small breakout sessions for practices of all sizes to help them learn the latest marketing skills and how to implement proven ‘best practice’ strategies. “The faculty I have invited features two of the very best ophthalmic digital and social media experts in their field, and the content they will be sharing is truly invaluable to today’s practices. Leonard Melcher II and Michael King have rocketed to the top of their respective fields in digital and refractive marketing because of their tremendous front-line success in some of the world’s most competitive markets,” said course director Mike Malley. .....