MARKETING CONTEST
With a prize of €1,000, the third annual Marketing Case Study Competition seeks to highlight the innovative ways that ophthalmologists are marketing their practices around the world today. To be judged by Paul Rosen, chairman of the ESCRS Practice Management and Development Committee, and marketing expert Kris Morrill, the winning submission will demonstrate a successful campaign that resulted in an increase in patient volume or practice revenue.
Entries should consist of a three-to-four-slide presentation which illustrates the campaign, costs, as well as the results. The winning entry will be announced at the ESCRS Practice Management and Development Workshops on Monday, 12 September, at the XXXIV Congress of the ESCRS in Copenhagen, Denmark.
Entries should demonstrate examples of marketing campaigns executed in the 12 months prior to submission. To enter, email Colin Kerr: colin@eurotimes.org. The closing date for entries is: Monday, 22 August.
TRAVEL DISCOUNT FOR COPENHAGEN
The ESCRS has arranged reduced-price public transport tickets (for travel by metro, bus and train) in Copenhagen for our delegates and exhibitors at the XXXIV Congress of the ESCRS this September.
These discounts are also available to delegates and exhibitors attending the 16th EURETINA Congress, the 7th EuCornea Congress, WSPOS Subspecialty Day and Glaucoma Day taking place in the same congress centre. The discount will only apply if bookings are made online, and SMS tickets are sent to mobile phones.
To book tickets, visit: www.travelpass.dk/conferences/xxxiv-congress-2016
