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Volume 1 | Issue 3 | December 2013



David Evans


Today's consumers want to be educated, and inspired. They don't want to be patronised or persuaded. The best way to do this is to court them with your website content. This is something which you must remember whenever you develop a website. In this, our final ePD newsletter of 2013,  I will explain how strong content is the key to great marketing.


I am also glad to announce that this is a subject we will be focusing on at next year’s ESCRS Congress in London, UK during the Practice Development Programme.We at CEATUS were delighted to have presented at the XXXI Congress of the ESCRS in Amsterdam in October, 2013.The packed audiences which attended the two-day programme showed that more and more ophthalmologists and their staff understand that it is not enough to run a first-class medical practice.


If your patients do not know what services you are offering, you should not be surprised if they decide to attend a neighbouring practice which is using a website, social media and other marketing tools to promote the practice.


Finally, I would like to thank the ESCRS Practice Development Committee for developing an excellent programme and to all the ophthalmologists and practice staff who took part in our Amsterdam meetings.


On behalf of all the team at CEATUS, I wish you a happy holiday and wish you a peaceful and prosperous 2014 and look forward to talking to you in the next 12 months.


David Evans
CEO of Ceatus Media Group

Content Marketing


By David Evans PhD, MBA


Roper Public Affairs recently reported that 80 percent of business decision-makers prefer to get information about a company from a series of articles rather than an ad, and 70 percent say that content marketing creates more of a connection.



ESCRS Practice Development News


Rod Solar Masterclass at XXXII ESCRS Congress in London


For those of you who missed Rod Solar at the ESCRS Practice Management Weekend in Frankfurt,  the good news is that he will be presenting a special Marketing Masterclass during the XXXII Congress of the ESCRS in London which takes place from 13 – 17 September, 2014.


Rod’s take-home message was that targeted medical marketing can help build a thriving clinic in one year and he will be returning to this theme during his day-long masterclass in London.

Further details will be announced in our next ePD newsletter which will appear in February.

London 2014


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